Infographic: Your Field Guide for Customer Intent Data – What is ZoomInfo used for?
Skip to content. To quickly provide a description, potential customers discussed here different than the ones outlined in the intent data uses below. Intent based marketing Google will always be one of the most powerful, entry-level ways to get into intent marketing, but most companies are going to need to eventually transfer to a different platform. Not worth the money My overall experience with Zoominfo across 2 engagements has been poor. Company size: 1 employee. They are also heavily involved with analyzing geographic and demographic information of website visitors.
What is zoominfo intent –
ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns. Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. Apr 09, · ZoomInfo Intent’s preferencing feature allows customers to prioritize companies of specific sizes, industries, or geographies, as well as . Dec 10, · With the help of Capterra, learn about ZoomInfo, its features, pricing information, popular comparisons to other Buyer Intent products and more. Still not sure about ZoomInfo? Check out alternatives and read real reviews from real users.
ZoomInfo Reviews, Demo & Pricing –
They have a strong customer service team, and I would recommend this product to anyone looking to utilize a system like this who is willing to spend the money. ZoomInfo is a very solid product and their service offerings are ever-expanding. I think they realize that they have been the major player in the market for a while now, however the market is starting to catch up, so they are adding new features, focusing on what their customers want and features they will utilize in order to offer them or better product and more streamlined system.
The system is very expensive and the data accuracy is not the best. These are really my only two complaints. Although they are big ones, you will find the same issues with data in any provider you go to, no matter their claims. Some will be better than others, but then they will be lacking in other areas.
Time used: Less than 12 months. My overall experience with Zoominfo across 2 engagements has been poor. The DB quality is bad. The integrations between their different products is weak. Zoominfo has a ton of features covering a broad swath of what’s needed in a modern martech stack. Generally the quality of Zoominfo as a whole is poor.
They have their huge range of features How does that work? Say for example you sell IT services. ZoomInfo will then generate a list of only prospects that have searched for, or shown interest online in IT services. Now you can ensure that that list only receives correspondence relating to that service and higher conversions are achieved because you are messaging a lead with content directly tied to something they are interested in.
How does ZoomInfo deliver such high-quality data? The company started out building its data in niche markets, ensuring it was up to date and complete, and then moved over to more and more markets as it grew. This allowed it to maintain the same level of high precision data in many industries. ZoomInfo also ensures high quality data because their rosters are maintained by a machine learning and artificial intelligence engine that pulls from millions of unique sources.
Changes can include but are not limited to the onboarding of new employees, the launch of new products, and the opening of new locations.
As an example, the organization may be using intent marketing to determine how engaged an audience is, with the assumption that an engaged audience is more likely to make repeated purchases.
This intent driven marketing can then take a look at how often an individual visits a website, whether the individual clicks on email links, and whether they follow the company on social media. But this search intent analysis has to begin by looking for something specific.
Though user intent analysis is usually about commitment, there are still types of user intent. User intent can include: downloading apps, connecting between apps, opening emails, clicking on links, visiting websites, connecting through social media accounts, and more. Measuring consumer intent also varies from business intent.
What is B2B intent data? It can be pulled from platforms such as LinkedIn or from engagement through third-party platforms. User intent analysis can get quite deep and accurately measuring intent is essential. So, what is customer intent data and what is intent data overall? The data itself is just as important as the analysis thereof. There are many companies emerging within this space, as intent data is extremely important within a modern B2B sales and marketing strategy.
How to use ZoomInfo intent is fairly intuitive. ZoomInfo intent data comes from Datanyze and is analyzed to determine whether certain companies are interested in products and services. The ZoomInfo intent feature was created fairly recently and can be seen as competitive with other B2B intent data providers like Everstring. Since there are so many different intent software suites and intent based marketing companies, companies have a lot to consider when looking for intent based marketing tools.
Very few of our competitors have Technographics data. Have you heard of Datanyze? Well, we offer this to you — like every other major function of our platform this is included in the price at no extra cost and no catch.
If you have ZoomInfo then you are paying about 2x to 3x higher for everything and our price is much simpler too than what you would invest into Infotelligent. Enough said. Specifically, this does not draw on data dumps that are old. In fact, this piece of intent data is based solely on the most recent activities of possible customers. It is far more involved in calculating and predicting coming actions based on said data to give marketers that extra level of insight and intelligence on recent user activity.
Recognizing this portion of intent data could be the difference between signing new clients or missing out on them entirely.
There are several ways that intent data can be used by companies for business to business purposes. And they are all related to increasing revenue one way or another. Most people have seen the little notification that pops up in their browser while visiting a website asking them if they will accept cookies from said website.
Cookies are one of the most common ways for businesses to collect intent data from potential buyers, whether it focuses on the intent of individuals or a company as a whole. These small pieces of data have been around since when they were first created by Lou Montulli for Intel. Ever since, they have seen endlessly rising popularity because the data received, specifically what pages they were visiting, can be subjected to web personalization.
There are some programs that exists that act as marketing automation software, but a marketing strategy is developed around the info received to try and encourage or incentivize the user to make a purchase. The best part for users is that, until more information is gathered, the only information available to the business is their search trends. Data gathered from cookies has evolved over the years and have essentially become a requirement on any business website.
Not every personalization strategy is the same — there are a few different categories to choose from like vertical-based industry outreach, geolocation, predictive web personalization, behavioral as previously outlined which creeps its way into most other categories , contact data , and even account-based campaigns.
To quickly provide a description, potential customers discussed here different than the ones outlined in the intent data uses below. What also makes this difficult is that this use is the result of compiling huge amounts of social media data. They are even able to use it to research the buying potential of their largest clients well before other forms of intent data can catch it.
Smaller businesses have a few tactics to get around this hurdle but are otherwise at a disadvantage until they experience significant growth in the number of new clients they have.
This intent data usage strategy may not be viable for every business due to the ambiguous nature and sheer size of the data collected.
Until a solid base has been established, either online or in a local community, reaching out to broader markets will not be beneficial compared to focusing on the current customer base. Using intent data to focus on users that have frequently engaged with a website is a common tactic in the B2B space.
Getting to this point involves a combination of analyzing first and third-party data to produce an optimized lead scoring model.